The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, has exploded exponentially in recent years. A significant driver with this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending o
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the buying and selling of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp. Both play essential roles in connecting advertisers with publishers, however they operate on opposite sides with the tra
In today’s digital age, businesses rely heavily on website marketing to reach and build relationships their audience. But how do companies know if their online marketing efforts are effective? The answer lies in analytics for digital marketing. This field has evolved into an essential component of marketing strategies, providing businesses while